Tuesday, December 14, 2010
Dilmah: The Worlds First Ethical Tea
I recently was introduced to a brand of tea called Dilmah. As is prone to happen in my life, I stumbled upon the tea accidentally. It is available at the local grocery store in Lusaka, Zambia. Shortly there after, I took some photographs of my morning activities (tea included!) which were placed on my personal blog. Directly, after that I was contacted by my friend Gloria who is actually promoting Dilmah tea on her blog in the U.S. I think my life is always full of these sorts of happy coincidences!
As you all know, I whole heartily support sustainable projects, and this support often crosses over into my professional life as I love to work with sustainable organizations. I was thrilled to learn that not only does Dilmah promote sustainable tea growing, the founder of Dilmah, Merrill J Fernando, also started the MJF Charitable Foundation that helps tea growers and underprivileged workers in Sri Lanka. The MJF Charitable Foundation represents an alternative economic model, and it is much more than a charity because it represents a genuinely sustainable and fair way of doing business.
It took Merrill just under 40 years to bring his family tea, Dilmah, to consumers. The concept of a young, middle class Sri Lankan seeking to establish an ethical, producer owned tea business was at the time both controversial and fiercely opposed. Then as now, big transnational businesses controlled the tea industry. During the four decades he fought to achieve his dream, he continued to fulfill the commitment of caring for his staff and workers as comes naturally to any family business. As his business was blessed with success, his company and consequently his social justice obligation, grew.
As if that wasn't enough to convince you already, Dilmah makes a fantastic cup of tea! I've only tried out the sweet mint so far but it is superb! Dilmah's core foundation is based on integrity, ethics, quality, authenticity,freshness, and sustainability. The UN uses Dilmah as an example to other nations how sustainability can change the financial climate of a nation which Dilmah has for Sri Lanka.
I encourage you to check out their newest Dilmah promotion, The Chefs & the Teamaker, where chefs from around the world create recipes utilizing Dilmah's tea and you can too! Dilmah should be the light shining at the end of the tunnel for countries everywhere looking to take back their local industries for the betterment of their country!
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A wonderful job,Crystal. It is great to be an ambassador for Dilmah. I lift my teacup †o you.:-)
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